Sustainable
entrepreneurship
As an entrepreneur, you go to great lengths for your customers and your business. You seek the most efficient way to achieve your goals, but all too often, this turns out not to be the most sustainable method. At Plug, we strive to contribute in every possible way to responsible and thoughtful entrepreneurship and to make this a reality for our clients as well. We promote this approach in three areas: strategy, branding, and marketing. Here, the 3 P's form the cornerstones of our philosophy on corporate social responsibility:
people, planet, & profit.
People
Planet
Profit
People
People are central. Specifically, the well-being of our customers, employees, suppliers, and partners. We can achieve this by focusing on a pleasant work environment, a good work-life balance, working conditions, and social issues
such as inequality, among others.
Planet
Every business activity has consequences, both positive and negative. We want to stay vigilant. What impact do products and processes have on the environment, and more importantly, what can we do to ensure that impact is minimized? This can be achieved through very simple measures: installing solar panels, separating waste streams, maintaining an electric vehicle fleet, etc. While we cannot turn a stone, we can try to push it in the right direction. This is also what we aim to achieve with Plug's clients: to integrate sustainability into their strategy, marketing, and branding wherever possible.
Profit
Profit is necessary for the sustainable growth of a company. And we cannot ignore that profit also affects people and the planet. However, profit does not always have to be expressed in monetary terms; it can also signify enrichment in knowledge and quality, or reputation and image.
Some of our
sustainable realisations
"As strong as the demand for solutions to water softening is, so is the demand for an aesthetic alternative." A statement to which COBEFA provides an appropriate and creative answer with the innovative grass pavers from Deer. The increasing need for better water management and more greenery in urban landscapes prompted the concrete producer to think, resulting in a range of grass pavers that give architects and urban planners more freedom in their designs. The team at Plug developed the entire marketing and strategic narrative for Deer, subsequently rolling it out through various channels.
"Eoly Energy is a leading Belgian producer of renewable energy with ambition. The company aims to become a global energy player in three core areas (wind energy, large-scale solar energy, and green hydrogen production), extending beyond national borders. To create a new energy landscape with 100% renewable energy for everyone and to communicate this message, Eoly sought a partner who could support them in specific aspects of their communication... And a company with a sustainable mission is something we are more than happy to support!
RAFF Plastics is committed to a more sustainable future every day. They give industrial plastic waste a second life by recycling it and reusing the granulate as a raw material for new plastic for the industry.
Honest Pottery designs stylish hand-thrown ceramics in their own studio. Locally made with attention to natural materials. We designed the webshop and ensure that Honest Pottery is also visible on social media.
Flemish Minister of Environment Zuhal Demir (N-VA) has issued a formal notice to the controversial asbestos company SVK from Sint-Niklaas. Among other demands, she is requesting a sum of money, the amount of which is currently confidential.
Children who grow up within 300 to 500 meters of green spaces have nearly 70 percent less chance of having low bone density.
At West Flemish Purfi, the first facility is operational for recycling textile fibers for brands such as Tommy Hilfiger, H&M, and Decathlon. 'From 2025, European regulations will give an incredible boost, similar to what has happened in the plastic industry.'